PhD Student | Comms Consultant
Lubbock, Texas
Sample Syllabi
I have taught several courses across our various departments at Texas Tech. Please feel free to peruse my sample syllabi here.
Communication and Popular Culture
This course had been taught at Texas Tech for several years from a historical critical rhetorical perspective. I was asked to help redesign the class utilizing my background and expertise in studying the evolution of popular culture and social media from the 1960s to today. This course covers, chronologically, the history of popular culture through the first half of the course, discussing topics such as the beatniks and the hippies, religious revivals of the '70s, the early internet, and the origins of social media. The second half of the course covers topical matters such as the history of celebrity and fame, the advent of AI, politics, and music.
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Throughout the course, four papers are assigned to students covering reflections on the hippie movement, a deep dive into the history and significance of one social media app, the history and significance of one major music album from the 20th/21st century, and a final research paper covering a course-relevant topic of the student's choosing. Discussion boards are assigned weekly and readings range from selections of Andy Crouch's Culture Making, Neil Postman's Technopoly, Nicholas Carr's The Shallows, Jonathan Haidt's various publications, and selected topical articles and trade publications.
Media Planning
This foundational, upper level, applied course teaches advertising and strategic communication students the ins and outs of modern media planning. Here, students learn the importance of data and research in media planning, media math, modern media strategies, and the foundations of strong media plans. Students are asked to engage with textbook material, modern case studies, and 'real life' short lessons from occasional guest speakers across various industries including health, sports, food and beverage, and nonprofits.
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Students are asked to work in pairs or teams to create a strategic media plan for a chosen client new to the Lubbock market, applying what they learn weekly in the course to a final, portfolio-ready piece at the end of the semester. Assessments also include two exams and weekly assignments.
Selected Student Feedback
"Prof Scheller was an amazing professor who kept me engaged in the lecture and made them interesting. I could really tell that she enjoys what she does."
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"Thank you to Prof S for helping me realize in just one meeting what I want to do with my degree going forward. It's my second year here but she's the first professor who helped me in so many ways. Thank you for letting me be a part of your class."
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"I had to retake this class from last semester because I failed it last semester, I feel that if last semester if my class was structured this way I would’ve done a lot better."
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"I really did love the class, but most of all I loved my professor. She made the class more enjoyable, and she actually made the assignments engaging."
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"My favorite part of this class was the way Prof S was able to make a class full of more than 80 people feel special and communicate with us in a way that felt like she cared about each of us."
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"Prof Scheller is truly amazing and is one of the professors here that has shown me how Tech is such a good college with great professors."